High-quality development is the hard truth of the new era, and its biggest driving force and focus is to develop new quality productivity. Based on the direct needs of consumers for a better life, high-tech, high-efficiency, high-quality industrial characteristics and an important driving force to promote the economy, the smart home industry is becoming a new consumption growth point and one of the touchpoints of the public's close perception of new quality productivity, ushering in a new develo
High-quality development is the hard truth of the new era, and its biggest driving force and focus is to develop new quality productivity. Based on the direct needs of consumers for a better life, high-tech, high-efficiency, high-quality industrial characteristics and an important driving force to promote the economy, the smart home industry is becoming a new consumption growth point and one of the touchpoints of the public's close perception of new quality productivity, ushering in a new development opportunity.
In 2023, the size of China's smart home market has occupied half of the world, and it is leading the world with a growth rate of 15.7%. Combined with the historical growth rate of the industry, it is expected that the size of China's smart home market will reach 1.09 trillion yuan in 2029, and China has developed into the world's largest and fastest growing smart home market. Based on this one trillion market blue ocean and innovation highland, how to achieve accumulation in the thriving industrial "potential energy" has become the focus of all enterprises.
Gao Shen, senior vice president of Schneider Electric and head of smart home business in China, said that as one of the enterprises that entered the smart home circuit early, Schneider Electric has a number of labels: the industry leader of traditional electric such as terminal distribution and switch panels, the digital expert in the field of energy management, the advocate, practitioner and empowerer of sustainable development... These characteristics are closely integrated, which not only builds the development concept of Schneider Electric's unique smart home business, but also lays the foundation for creating differentiated value for customers. Behind this, innovation is undoubtedly the core force throughout, but also the constant background and adherence of Schneider Electric, driving it to lead the industry with forward-looking insight and leading product solutions, and the long-term accumulation of innovation advantages has become the confidence of Schneider Electric to grasp the success of future development.
The concept of "home" contains people's pursuit of a better life, into the life and production methods are changing with each new day, innovative achievements continue to emerge at present, Gaoshen believes that smart home is facing a strategic opportunity under the interweaving of many factors: Under the influence of policy guidance, market demand and user upgrades, as well as the "new quality productivity" elements represented by emerging technologies such as artificial intelligence and the Internet of Things, the smart home industry has shown active innovation, technology-intensive, high-end value, and broad prospects.
The broad prospects of the smart home industry are first reflected in the policy guidelines of the continuous increase of content and clear goals in recent years. In 2022, the Ministry of Housing and Urban-Rural Development and the Ministry of Industry and Information Technology jointly issued the Notice on carrying out the Pilot Work of Digital Home Construction, emphasizing increasing the supply of green household products and smart products; In July 2023, 13 departments including the Ministry of Commerce issued the Notice on Several Measures to promote Home Consumption, pointing out that enterprises should be supported to use technologies such as the Internet of Things, cloud computing and artificial intelligence to accelerate the research and development of a series of smart home products; Coupled with the 2024 "Government Work Report" once again clearly cultivate and expand new consumption, it can be seen that the government attaches consistent importance to the smart home industry, and encourages multi-sectoral and multi-level resource sharing based on the strategic height to promote the overall implementation.
Second, demand from the property sector and individual consumers has jumped. Entering the era of real estate inventory, developers' products are in volume, and high quality and more scientific and technological intelligence have become the value vane of product development. Smart home system allocation rate has increased for three consecutive years, the decoration market allocation rate increased from 9.6% in 2021 to 20.5% in 2023, of which the new first-tier cities in 2023 smart home system market share reached 53.5%, fully demonstrating the further expansion of market demand. In the field of individual consumers, the rise of "new consumption", and people aged 26-40 have become the main force of the recovery and upgrading of the consumer market. This group has a higher demand for the quality, design, personalization and emotional value of home products, and is also happy to experience the convenience brought by smart home products. According to the data, more than 90% of consumers recognize the comfortable life value brought by smart homes, and their needs are embodied in the secondary renovation of stock houses, long-term rental renovations, high-end residential upgrades and other forms, which further solid the market foundation for the deep development of the smart home industry.
Finally, the new technology has a remarkable effect on empowerment. On the one hand, China's strong industrial manufacturing strength can help enterprises effectively reduce costs while achieving higher production quality. On the other hand, relying on the Internet of Things, AI artificial intelligence and edge computing and other technical support, smart home products will not only continue to enrich the type and function, but also become more personalized, active, and further bound with the home life scene. After the stage of single product intelligence and interconnection, the current smart home has basically realized the connectivity between devices and scene automation. AI technology will be the key to realizing active intelligence in smart homes, especially to provide optimization solutions for home energy use patterns, and the realization of a higher level of intelligent interaction and energy management will be in the near future.
